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Marketing
4.2
Overall rating
Very good
2.6
Difficulty level
Easy
0%
Would take again
Based on 19 reviews
2015
Last active
5 courses taught
Showing 10 of 19 reviews
Awesome prof. Knows what she is talking about. Attend lectures and do your readings beforehand, to make the in class material easily understandable. Helene keeps the class fun, her occasional jokes are entertaining. Its due to her that I have gained so much interest in marketing. Take her for MKT 100 if you can, you won't be disappointed.
Overall, this class should not challenge you too much. She is very helpful and straight forward in class and a little bit tough on midterms and exams considering the level of difficulty of material. She is very enthusiastic about what she teaches and wants you to be the same. READ THE TEXTBOOK
Helene is great however I was not happy to learn that they give very limited time on the exams. Her exams require you to apply the material you learn from the textbook so attend lectures and take notes. Hard marker on group project. Twitter assignment = easy marks. The metrics are OK and require practise. Use her practises on blackboard for them.
Arguably the worst professor I've ever had. Considering this was a benchmark class for marketing student, I was appalled at its execution. The final lab test was 45 minutes long and needed to be twice the length. The TA didn't want to be at the tutorials. She rushed the final exams because she thought it was in our best interest. A truly awful prof
My favorite prof so far. Course was interesting as well but lots of reading. She knows her slides, knows the content by heart, very relevant, knowledgeable, lenient as long as you have a probable cause, passionate and makes the course fun! Only thing I wish she did was put up the slides. It was really hard to find them throughout the entire course.
interesting in class. she bellcurves down assignments based on test marks. tests are hard, she tries to keep a 65ish average. go to class and study from her notes. remember definitions to the WORD.
Good professor. Always approachable, responds to emails quickly, and very knowledgeable when it comes to market research. VERY tough tests and exams however, it killed my mark in the course.
She is a nice person, but I honestly feels she steers students in the wrong direction when preparing for tests. Very sneaky. Be careful.
Good Professor. Helpful, Up to Date with Current Affairs. Keeps Examples Relevant. One of the few who is actually organized both in class and on blackboard. Highly Recommend to take with her.
She shows she really does love her field, and does her best to convey the material to most of her students. Up-to-date on current marketing affairs with a firm background. An awesome helpful professor.